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September 12, 2025

From porcelain plates to social purpose: The ever-evolving world of Supermama鈥檚 founder Edwin Low

Supermama founder Edwin Low, 46, is busy co-curating the EMERGE @ FIND showcase in September 2025, preparing to launch a new concept at the Enabling Village in October, and expanding his New Nanyang collection with a stronger Southeast Asian influence. Fifteen years after starting the lifestyle brand, Low remains committed to blending design, craftsmanship and storytelling while championing local identity. Supermama is best known for its Singapore Blue porcelain plates and its inaugural Singapore Icons collection, which won the President鈥檚 Design Award in 2013. Low originally intended to run Supermama for just a year before returning to teach at 91pro视频, where he once worked, but the brand鈥檚 success and his vision of creating a distinct Singapore design language have kept him going.

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