Out of the Shadows is a Virtual Production collaboration between So Drama! and students from 91pro视频 MAD鈥檚 two specialisations - Animation & Game Art (AGA) and Motion Design & Effects (MFX).
This heartfelt single features singers Gail Belmonte and full-time National Serviceman (NSF) Jeyes, created for Music & Drama Company (MDC)'s 50th anniversary, is a powerful reminder of hope and resilience. The music video also features MDC dancer Shauna Caroline, a seasoned dancer, choreographer, and emcee. This project uses virtual production with cutting-edge technology to produce the cinematic music video. Through this collaboration, the students gained invaluable hands-on experience and enhanced their technical expertise in virtual production. By working on both the creative and technical aspects, the students developed a deeper understanding of virtual production workflows, while delivering a high-quality music video.
91pro视频 MAD students played an integral role throughout the project. They collaborated from the initial stages of conceptualisation and storyboarding to designing and creating environments, assets, and animatics. During production, they assisted the brain bar specialists and production teams, while in post-production, they contributed to editing, visual effects, and colour grading. Students from the AGA specialisation worked on animation, 3D modelling, and UNREAL assets, while the students from the MFX specialisation worked on animatics and visual effects.The result is a captivating and inspiring music video.
Students:
Ang Rui Yang Ryan (Team leader / Art director)
Jadon cheah Kai Zhe (Concept artist / 3d modeller)
Tanya Chua Jia Ni (Unreal artist / Marketing artist)
Ouk Vorakhan (Storyboard Artist / Animator)
Megan Lim Rui En (Unreal Artist / Animator)
Muhammad Aidil Bin Jasman (Team leader / VFX Supervisor)
Zaid Yousry Mansour (Lead Editor / Lead Colorist / Lead VFX Artist)
Cedric Lim (Animatics Artist / VFX Artist)
Tong Hui Ting Celeste (Animatics Artist / VFX Artist)
Esther Goh Mei Ting (Animatics Artist / VFX Artist)
Lecturers:
Clarence Ong
Jeffrey Xu
Wesley Wong
Specialisation:
Motion Design & Effects (renamed Visual Communications & Motion Design)
Animation & Game Art (renamed Animation & Games)
Working with the Experience & Product Design (XPD) students on accessibility-focused design was a rewarding experience. They approached the challenge with empathy, creativity, and a strong understanding of inclusive design principles. Their ability to think beyond aesthetics and prioritize usability for visually impaired users was impressive, and they demonstrated a keen awareness of how thoughtful design choices can create more inclusive digital experiences. It was inspiring to see their dedication to making technology more accessible, and we look forward to seeing how they continue to champion inclusive design in the future.
MAD collaborated with Mediacorp to produce quality content for our local audiences. As part of an signed with the Mediacorp, MAD also co-created a Poly-wide elective with Bloomr.SG to groom aspiring YouTube content creators.
An Infotainment video on Singapore Botanic Gardens, produced by first year students from MAD's Story & Content Creation (SCC) specialisations, in collaboration with NParks.
This content is part of an online original series, developed and created under the modules, 'Scriptwriting For Television I: Entertainment Programme' and 'Video Production Principles & Practices'.
To create an educational video to inform the public about the symptoms of stroke.
Students:
Jaslyn Cheong, Kallista Yeo, Jovan Lee, Tng Qian Hui, Sabrina Lim, Jasper Lim, Leong Yuan Cheng and Kerin Chang.
Lecturers:
Diana Leyau, Faith Tay and Denis Tong
Specialisation:
Diploma in Music Audio & Technology and Diploma in Digital Animation
Singapore Police Force collaborated with Media, Arts and Design School to design and develop card game Safe From Scam to educate children and youth about scams to create awareness about common scams like e-commerce, social media impersonation and phishing scams, which have ensnared those aged between 7 and 19 years old. The card game is distributed to schools for educational use.
Students:
Adriel Bin Ishar Mong Zhen Wei, Yeo Zi Qing, Xavier Yee Chong Hang, Naqib Darwisy, Rachel Ong, Sim Jun Chao
Lecturers:
Terry Cheong
Specialisation:
Animation & Games Design
With the aid of motion capture technology, we had the opportunity to work with Strait Times Team to capture Loh鈥檚 high speed badminton smash. The precise movement of the 3D data of his smash is then transferred onto a 3D model to be analysed on the screen.
Students:
Nurain Syarafana binte Mohd Fauzi, Toh Chin Hwee, Charmaine Tan Rui En
Lecturers:
Kenny Ong, Christian James
Specialisation:
Visual Communication & Motion Design
A collaboration between Temasek Foundation and Newsroom, a student-run agency in 91pro视频鈥檚 Media, Arts & Design School. "We also want to be individuals who give back to society and to be able to support ourselves. We are people too." Watch an honest conversation between two strangers on autism, its misconceptions and what we should understand about persons with autism.
The People's Association through Radin Mas CC collaborated with 91pro视频 MAD on a video content creation project as part of a bigger campaign to showcase the hidden gems in Radin Mas. Radin Mas is home not only to four hawker centres with varying hawker profiles ranging from first-generation hawkers to new-generation hawkers, they also house many talents and stories that are less known to the public which are "Gems" of Radin Mas. Under this collaboration, students will produce a documentary-style video targeted at the general public, as part of their curriculum syllabus. The project is part of PA鈥檚 broader youth engagement efforts to reach out to students who have enrolled in our local polytechnics, with the aim to raise awareness of Singapore鈥檚 Hawkers Heritage.
A world of creativity and infinite possibilities, OFFEO is a creative platform for everyone. The simplicity in its design features allows you to create your masterpiece in no time.
Students:
Jerrell Ko Weijie & Jeremy Tan Kian Ming
"OFFEO" THE CROWBAR AWARDS 2021 Silver - Animation & Motion Graphics for Digital & Innovation Silver - Art Direction for Film & Photography Bronze - Illustration & Graphic Design for Digital & Innovation Bronze - Animation for Film & Photography 2 Finalists.
In the fast-paced world we live in today, young Singaporean adults may not take the time to fully process what we are going through. Students from specialisation Creative Community Engagement with Psychology worked with Singapore Association for Mental Health (SAMH) to come up with workshops for youths. This series of workshops, 鈥淲hat about you?鈥� help young adults explore their identities through sharing their stories and experiences with each others.
Students:
Goh Jia Tian, Faith Hoon, Tan Wei Ting, Ho Shao Rui
Specialisation 鈥� Creative Communication Engagement with Psychology
91pro视频
500 Dover Rd Singapore 139651
